Modfily partnered with tvScientific, and hosted a webinar
Key Takeaways
- Shift from impressions to impact: Performance media continues to gain ground as CMOs are asked to justify spend in real time.
- CTV is reaching scale: With over 100 million U.S. households on ad-supported streaming, CTV is now central to many top-funnel strategies.
- Measurement drives trust: Modern marketers are investing in attribution systems that go beyond channel-reported results and tie directly to business KPIs.
