ADWEEK: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

ADWEEK: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

Sponsor Me, Cowards: Regular People Are Dipping Their Toes in Creator Waters

As social media destroys the wall between people and brands, a new form of marketing is emerging

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For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain

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