Revolutionizing Digital Media Performance
As the heartbeat of Modifly’s media buying capabilities, AudienceFlow AI empowers us to deliver exceptional results for our clients by leveraging data in ways that were previously unimaginable.
BY MODIFLY
AudienceFlow AI by Modifly is a revolutionary digital media performance tool that fundamentally changes the way businesses connect with their audiences both online and offline. Unlike any other platform on the market, AudienceFlow AI leverages proprietary, technologies that enable precise device ID tracking and advanced location data analytics.
These capabilities allow us to create a seamless, highly personalized user journey that aids in bridging the gap between digital interactions and in-store purchases. With access to massive, unmatched geo-segmented datasets that no other platform can replicate, AudienceFlow AI sets a new standard in digital marketing by ensuring hyper-targeted, efficient, and conversion-driven campaigns.
Process
Audience Identification and Targeting:
Segment Identification: AudienceFlow AI analyzed geo-segmented data and consumer behavior to identify high-probability segments. By capturing mobile device IDs and enhancing this data with the enrichment insights, AudienceFlow AI pinpointed the customer profiles most likely to convert.
Custom Audience Creation: Using enriched data, AudienceFlow AI built custom audiences specifically tailored to the campaign, ensuring ads reached the most relevant consumers.
Data Collection & Preparation
Sales Data: Weekly sales figures were collected for an 8-week period, covering 4 weeks before and during the campaign. AudienceFlow AI enabled a seasonal comparison by analyzing historical patterns.
Advertising Data: Detailed campaign data, including ad spend per region, was analyzed with AudienceFlow AI’s geo-targeting insights to optimize performance.
Incremental Revenue & Units Sold Analysis:
Revenue Calculation: Incremental revenue was calculated by comparing sales before and during the campaign, resulting in a mid-six-figure increase and translating into approximately 6,854 additional units sold.
Sales Velocity: The campaign boosted sales velocity by 2.19 units per store per week, directly linked to AudienceFlow AI targeting precision.
ROAS Calculation:
ROAS: The campaign achieved a ROAS of 1.89, confirming its effectiveness. AudienceFlow AI’s advanced targeting and segmentation ensured the campaign delivered substantial returns.
Supercharging Our Media Buying Capabilities
AudienceFlow AI is not just a tool but the heartbeat of Modifly’s media buying capabilities. Its proprietary technologies, massive datasets, and seamless integration capabilities enable us to outpace the competition and deliver outstanding results for our clients. Here’s how:
CENTRALIZED DATA HUB
Acts as the central repository for all device and location data, ensuring that all campaigns are informed by the most accurate and up-to-date information.
Insight-Driven Strategies
Ensures that every media buying decision is backed by robust data analytics, leading to more precise targeting and higher ROI.
Dynamic Optimization
Constantly informs, assists and optimizes campaigns in real-time, ensuring that we are always hitting the mark and maximizing efficiency.
Holistic Approach
Integrates seamlessly with our broader digital marketing strategies, from CRM and direct marketing to content creation and social media.
Foot Traffic
Analysis
We have the ability to run foot traffic analysis tests to analyze where brands are winning in the market and with which audience(s)
Geotargeting
Analysis
We are able to pinpoint our key target audience and narrow down to a ‘true trade area’’ based on where they live and the locations they visit in real time.
