Modifly and CourtAvenue Announce Preston Larson as New CEO of Modifly and Chief Media Officer of CourtAvenue

Preston Larson has joined Modifly as our new CEO. With more than 20 years in media and performance marketing, Preston brings the depth of experience and an aligned vision to lead Modifly’s next phase of growth. Performance at Our Core Modifly has always focused on delivering real results—backed by data, powered by smart strategy, and […]

Ad Budgets Under Fire: Smarter Strategies in Tough Times

Modfily partnered with tvScientific, and hosted a webinar Key Takeaways Shift from impressions to impact: Performance media continues to gain ground as CMOs are asked to justify spend in real time. CTV is reaching scale: With over 100 million U.S. households on ad-supported streaming, CTV is now central to many top-funnel strategies. Measurement drives trust: […]