INCREASE AWARENESS
& LEAD GENERATION
FOR AP AUTOMATION
CPL * CONVERSION RATE * LEAD QUALITY * CTR * CPL * CONVERSION RATE * LEAD QUALITY * CTR * CPL * CONVERSION RATE * LEAD QUALITY * CTR * CPL * CONVERSION RATE * LEAD QUALITY * CTR *
Paying Off, Big Time.
Increased
lead volume by
83%
Decreased
cost per lead by
45%
Increased
conversion rate by
94%
The Challenge
Deluxe partnered with Modifly in 2024 to support the launch of their next-generation B2B digital payment offering, Deluxe Payment Exchange Plus (DPX+), a one-stop system for all businesses to automatize and make payments.
The challenge was to build on past brand equity and success to profitably scale the new digital payment offering by acquiring high-quality leads through paid media channels, while continuing to grow existing products and reinforcing Deluxe’s positioning as a leading, trusted business technology company in the financial services space.
How We Did it
Modifly developed a strategic, multi-channel approach focused on capturing demand and building awareness while driving high-quality, cost-efficient leads. Key steps included:
- Utilizing Google Search to capture demand around AP automation solutions, supported by keyword and bid strategy testing to identify the most cost-effective paths to quality leads.
- Leveraged LinkedIn to drive awareness and credibility by sharing educational content on the importance of automating payments, positioning the product as a solution to key business challenges while sparking conversations and engagement within the target audience.
- Conducting ongoing landing page conversion rate optimization to achieve lead volume at lower cost.
- Effectively allocating media budgets with competition and performance goals in mind, ensuring resources were maximized for efficiency and impact.
- Expanding reach and building trust with the audience, resulting in higher conversion rates and increased monthly lead volume.
- Utilizing Google Search to capture demand around AP automation solutions, supported by keyword and bid strategy testing to identify the most cost-effective paths to quality leads.
- Leveraged LinkedIn to drive awareness and credibility by sharing educational content on the importance of automating payments, positioning the product as a solution to key business challenges while sparking conversations and engagement within the target audience.
- Conducting ongoing landing page conversion rate optimization to achieve lead volume at lower cost.
- Effectively allocating media budgets with competition and performance goals in mind, ensuring resources were maximized for efficiency and impact.
- Expanding reach and building trust with the audience, resulting in higher conversion rates and increased monthly lead volume.
A surge in high-quality leads, dramatically lower cost-per-lead, and nearly doubled conversion rates—driven by strategic paid media, optimized landing experiences, and precision budget allocation.
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
