DRIVING EMAIL GROWTH WITH SCOUT BAGS
EMAIL REVENUE * CLICK RATE * OPEN RATE * REVENUE GROWTH * EMAIL REVENUE * CLICK RATE * OPEN RATE * REVENUE GROWTH * EMAIL REVENUE * CLICK RATE * OPEN RATE * REVENUE GROWTH * EMAIL REVENUE * CLICK RATE * OPEN RATE * REVENUE GROWTH *
In the Bag:
Toting Up Big Wins
Increased
email revenue by
152%
Improved
click rate by
70%
Sustained
open rates at
46%
The Challenge
Maximizing revenue from email and SMS marketing during critical periods like Black Friday/Cyber Monday (BFCM) and sustaining that growth and engagement.
While SCOUT Bags had a growing subscriber base, the team faced challenges with segmentation, engagement drop-off among non-purchasers, and inconsistent performance between campaigns and flows.
The Approach
Revamped their BFCM strategy by prioritizing revenue-driving flows (welcome, abandoned cart/checkout) alongside high-volume campaign sends. Maintained consistent design that preserved strong open and click rates despite seasonal email fatigue and introduced timers to drive urgency.
Overhauled their audience segmentation to dig deeper into which groups drove real lift. Infused comprehensive testing methodologies to unlock results around send times, subject lines, template styles, and more.
Overhauled their audience segmentation to dig deeper into which groups drove real lift. Infused comprehensive testing methodologies to unlock results around send times, subject lines, template styles, and more.
Optimized the SCOUT flow lineup, among which we saw a +30% revenue improvement in their abandoned cart flow. We implemented SMS integrations into the flows as well, testing send times and SMS vs MMS creative usage.
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
