INCREASE CUSTOMER ACQUISITION AND OPTIMIZE STRATEGY




* FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS * FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS
Breathe Life Back,
Sustainably
100%
87.2%
335%
The Challenge
Supernatural partnered with Modifly in 2021 to achieve their goals of increasing ROAS, scaling budgets, and boosting brand awareness. Faced with the challenge of making first-time customer acquisition profitable for their high LTV products, Supernatural sought to refine creative, targeting, and platform strategies to drive efficient growth. This approach allowed them to maintain profitability on first-time orders while scaling their efforts, all while staying true to their eco-conscious mission.
How We Did it
We took a holistic approach to optimize Supernatural’s marketing performance, leveraging:
- Creative refinement to ensure messaging and visuals resonated with their target audience.
- Audience segmentation to maximize engagement and refine targeting strategies.
- Platform-specific optimizations to improve efficiency and maintain profitability.
- Strategic media investments that balanced scale and cost efficiency.
How We Did it
We took a holistic approach to optimize Supernatural’s marketing performance, leveraging:
- Creative refinement to ensure messaging and visuals resonated with their target audience.
- Audience segmentation to maximize engagement and refine targeting strategies.
- Platform-specific optimizations to improve efficiency and maintain profitability.
- Strategic media investments that balanced scale and cost efficiency.
By continuously analyzing real-time performance data, we helped Supernatural accelerate its growth trajectory while remaining aligned with their sustainability values.
- Creative refinement to ensure messaging and visuals resonated with their target audience.
- Audience segmentation to maximize engagement and refine targeting strategies.
- Platform-specific optimizations to improve efficiency and maintain profitability.
- Strategic media investments that balanced scale and cost efficiency.
Modifly drove exceptional growth for Supernatural through data-driven execution, allowing them to successfully scale their impact while staying committed to eco-conscious living and luxury experiences.


