CELSIUS
Audience Research
Digital Strategy
Influencer Marketing
Creative
Social Reach
Impressions
Under the national average
CPM for Influencers
A movement all about movement.
Their goals were completed by visiting 8 of the largest cities across the United States, finding influencers and athletes who, not only loved to work out and drink Celsius, but were passionate about their lifestyles. From professional athletes to spin class instructors, we contracted a diverse group of people with very different backgrounds and, through some amazing content created by Movetic, they were able to tell their stories.
CELSIUS powers active lives every day with essential, functional energy. Unlike other energy drinks, CELSIUS has no artificial preservatives or flavors, no aspartame or high fructose corn syrup. CELSIUS’ main goals were to bring awareness to their target audience, showcase their new products, and show that CELSIUS is for anyone that lives an active lifestyle, not just major athletes.
