ORIGINAL GRAIN WATCHES
Audience Research
Digital Strategy
Creative
57%
Higher engagement
204%
CTR increase
312%
Increase in user generated content
34%
Decrease in average CPM
Luxury watches for everyday people.
Wooden watches with a concrete strategy. Our work with Original Grain resulted in a significant increase in User Generated Content (UGC), in addition to high increases in CTR and overall consumer engagement.
Original Grain, a wooden watch company, lives through their focus “every timepiece is born with a backstory.” They make unique luxury watches for the everyday person. Their main goal with Modifly was to increase social awareness and following by implementing a new social strategy.
