Ad Budgets Under Fire: Smarter Strategies in Tough Times

Modfily partnered with tvScientific, and hosted a webinar Key Takeaways Shift from impressions to impact: Performance media continues to gain ground as CMOs are asked to justify spend in real time. CTV is reaching scale: With over 100 million U.S. households on ad-supported streaming, CTV is now central to many top-funnel strategies. Measurement drives trust: […]

Marketing in the Tariff Era: Why Performance is the Only Safe Bet Now

The global economy is shifting fast—and marketing leaders are about to feel it in the budget. Tariffs are raising COGS and slashing marketing budgets. Retailers are forced to choose between price hikes or profit hits. Performance marketing is the only lever left that drives measurable growth. Following the latest round of tariff hikes, brands importing […]