ADWEEK: Poo-Pourri and Super Coffee Create ‘The Most Obvious Collab, Like, Ever
The partners lean into iconic movie pairings to announce a holiday gift pack Read more…
DIGIDAY: X’s latest brand safety snafu keeps advertisers at bay
For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced — and the latest headlines don’t help. Read more…
DIGIDAY: Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual. Read more…
BFCM: 2023 MARKETING CHECKLIST
With Black Friday and Cyber Monday approaching quickly, it is imperative to stay ahead of the game and prepare in advance. This checklist is designed to help you create a standout BFCM campaign and drive revenue and performance: UNIQUE VALUE PROPOSITION: Distinct Messaging: Craft a value proposition that communicates your uniqueness. Highlight what sets your […]
DIGIDAY: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
The embrace of social influencers by the major platforms, from Facebook and Instagram to newcomers like TikTok, has created a cottage industry — with a capital C. Read more…
LBB: Uprising: Cameron Booth on the Constant Learning Process of a Creative
The creative lead at Modifly on a willingness to accept criticism and learn, the need for more female creative leaders and using childhood negativity to fuel adulthood success, writes LBB’s Ben Conway Read more…
DIGIDAY: ‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape
The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform. Read more…
ADWEEK: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go
Sponsor Me, Cowards: Regular People Are Dipping Their Toes in Creator Waters As social media destroys the wall between people and brands, a new form of marketing is emerging Read more…
