Ad Budgets Under Fire: Smarter Strategies in Tough Times

Modfily partnered with tvScientific, and hosted a webinar Key Takeaways Shift from impressions to impact: Performance media continues to gain ground as CMOs are asked to justify spend in real time. CTV is reaching scale: With over 100 million U.S. households on ad-supported streaming, CTV is now central to many top-funnel strategies. Measurement drives trust: […]