DIGIDAY: ‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

DIGIDAY: ‘It’s not a peanut butter spread approach’: How advertisers are adapting to a more nuanced social landscape

The days of the one-size-fits all social media approach are seemingly over. Advertisers say the way people use social media is changing, pressuring brands to abandon broad campaigns and instead create content for each individual platform.

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