DIGIDAY: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

DIGIDAY: Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

The embrace of social influencers by the major platforms, from Facebook and Instagram to newcomers like TikTok, has created a cottage industry — with a capital C.

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Preston Larson has joined Modifly as our new CEO. With more than 20 years in media and performance marketing, Preston

Modfily partnered with tvScientific, and hosted a webinar Key Takeaways Shift from impressions to impact: Performance media continues to gain

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