SAN DIEGO, CA – August 11, 2025 CourtAvenue represents a strategically assembled group of companies operating at the nexus of digital transformation, artificial intelligence, commerce and creative technology reinventing the future AOR model, today announced the appointment of Preston Larson as Chief Executive Officer of Modifly and Chief Media Officer of CourtAvenue.
CourtAvenue is redefining the traditional AOR approach by creating an integrated ecosystem that unifies brand building, omnichannel destinations, and traffic drivers under a single strategic framework. Unlike conventional agencies that operate in silos, the CourtAvenue model creates seamless connections between brand strategy, owned digital experiences, and performance media.
CourtAvenue’s approach centers on those three strategic pillars that drive improved content performance, enhanced brand experience, increased lifetime value, and stronger conversion rates.
Preston Larson brings over 20 years of media experience integrating performance marketing within complex, multi-channel brand ecosystems for some of the world’s largest brands.
His appointment reflects CourtAvenue’s commitment to leadership that understands how performance marketing accelerates the entire brand-building process.
“It’s not about choosing between brand and performance, it’s about building a system where both strengthen each other. This AOR model is transforming performance marketing from a tactical tool into a strategic engine for brand growth and commerce.”
“I’m joining CourtAvenue because they’re tackling one of the most pressing challenges facing modern brands,” said Preston Larson. “It’s not about choosing between brand and performance, it’s about building a system where both strengthen each other. This AOR model is transforming performance marketing from a tactical tool into a strategic engine for brand growth and commerce.”
“When performance becomes the intelligence layer,” Larson added, “it informs creative, retail, and digital strategy through one lens, one customer view, one brand voice, one budget strategy. The result is a smarter, more cohesive brand experience that drives meaningful business results.”
“Preston has several superpowers, all rooted in his values, brilliance and drive. He solves the most complex business challenges for clients, delivers superior results through strategic use of data, and builds a healthy culture & team. His leadership is warmly welcome, and we look forward to great, long-term success together”, said Michael Stich, Partner at CourtAvenue.
As CEO of Modifly, Larson will expand performance marketing capabilities that serve CourtAvenue’s integrated approach. As Chief Media Officer, he will ensure traffic drivers across all agencies work together seamlessly, creating unified brand narratives and cascading performance improvements.
The appointment underscores CourtAvenue’s commitment to pioneering industry innovation through its revolutionary approach, where one team, one set of data and tools, one view of impact, and one joint incentive program create unprecedented alignment and results.
About CourtAvenue:
CourtAvenue represents a strategically assembled group of companies operating at the nexus of digital transformation, artificial intelligence, commerce and creative technology. CourtAvenue won AdWeek’s Fastest Growing Agency in America and were the 58th fastest private growing company on the Inc. 500. CourtAvenue is pioneering a new AOR model which currently houses several brands including Gigantic Playground, Modifly, and most recently acquired: BotsCrew.
About Modifly:
Modifly is a performance marketing agency focused on delivering measurable results through data-driven strategies and innovative digital solutions. With expertise in paid media, SEO, and analytics, Modifly helps brands achieve their business objectives and maximize ROI.
