FASHION IS THE BUSINESS OF OPTIMISM.
With the consumer perception of retail changing, Nordstrom, was looking to open new experiences based around convenience and technology. After 3 failed attempts of launching the ‘Nordstrom Local’ experience, Modifly and Nordstrom partnered to take a new approach.
Modifly came up with the idea of an LA themed party hosted and promoted by fashion influencers and partnered with brands like Pressed Juice and UGG. We promoted the ‘Nordstrom Local’ experience and provided incentives like free UGG slippers to the first 70 attendees and Nordstrom gift cards.
Increase in foot traffic six months following