Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.
Modifly is seeking a full-time Amazon DSP Specialist to join our team of performance marketing experts. In this role, you will leverage your in-depth knowledge of Amazon’s Demand-Side Platform (DSP) to build, optimize, and manage advertising campaigns that drive measurable results for our clients. Working within an advertising and performance marketing agency, you’ll play a critical role in expanding our programmatic advertising capabilities and delivering impactful solutions tailored to each client’s unique goals.
This position requires a highly analytical and detail-oriented professional with a passion for performance marketing. You’ll collaborate closely with cross-functional teams, including media strategists, creatives, and account managers, to craft and execute strategies that maximize client success.
RESPONSIBILITIES
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- Build and manage Amazon DSP campaigns from start to finish, including setup, budget allocation, audience segmentation, creative trafficking, optimization, and reporting.
- Develop comprehensive advertising strategies leveraging Amazon DSP capabilities, including audience targeting, programmatic video, display, and OTT/CTV inventory.
- Conduct audience research and segmentation to inform campaign strategies and enhance performance through precise targeting.
- Optimize campaigns daily to achieve key performance metrics, including ROAS, CTR, CPA, and other client-defined KPIs.
- Analyze and interpret campaign performance data to provide actionable insights and recommendations for improvement.
- Monitor pacing, delivery, and budget allocation to ensure campaigns meet or exceed client expectations.
- Partner with internal teams to integrate DSP campaigns into overarching media strategies, ensuring consistency across channels.
- Troubleshoot campaign issues and implement solutions promptly to maintain consistent performance.
- Stay up-to-date on Amazon DSP tools, features, and best practices to deliver cutting-edge solutions.
- Prepare and present detailed reports and performance updates to clients, articulating results and providing strategic recommendations.
- Collaborate with creative teams to ensure ad assets meet Amazon DSP specifications and align with campaign goals.
- Explore opportunities to expand service offerings by testing new Amazon DSP features and capabilities.
- Mentor and train team members on Amazon DSP fundamentals and campaign management best practices.
REQUIREMENTS
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- 3+ years of hands-on experience managing campaigns within Amazon DSP at an advertising or performance marketing agency.
- Expertise in the Amazon DSP ecosystem, including advanced audience targeting, programmatic inventory, and optimization techniques.
- Strong analytical skills with experience interpreting performance data and translating insights into actionable strategies.
- Proficient in campaign management, including setup, monitoring, troubleshooting, and reporting.
- Familiarity with Amazon Advertising tools such as Campaign Manager, Sponsored Ads, and attribution dashboards.
- Demonstrated success in managing large-scale budgets while optimizing for ROI.
- Exceptional communication skills to articulate complex strategies and results to clients and internal teams.
- Ability to collaborate effectively with cross-functional teams in a fast-paced, deadline-driven environment.
- Deep understanding of the programmatic advertising landscape, particularly within retail and e-commerce sectors.
- Experience with DTC and e-commerce brands is highly preferred.
ADDITIONAL INFORMATION
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- Hybrid work schedule requiring 2–3 days onsite in San Diego, CA
- Full benefits package, including Medical, Dental, Vision (healthcare begins on Day 1)
- 401K with company match.
- 17 paid holidays and flexible PTO
$70,000 – $85,000 a year
Based on experience and geographic location
Furthermore, as a valued member of our team, this individual will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles.
This role not only offers the chance to contribute to exciting projects and drive client growth but also provides a supportive environment for career advancement and skill development. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.
At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance. Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
