Here is the updated Director, Media Strategy job description, reformatted to match your high-level structure while incorporating the specific requirements, salary range ($120k–$140k), and responsibilities for this mid-to-senior level role.

Director, Media Strategy

Modifly | Hybrid (Chicago or San Diego / 3 Days Onsite) | Full-Time (CST)

Modifly is a performance-driven marketing agency that partners with enterprise brands to deliver high-impact, strategic media solutions. We are looking for a Director, Media Strategy—a creatively-minded and performance-driven leader to provide strategic oversight across key accounts and develop cohesive, omni-channel plans that exceed client objectives.

The Role at a Glance

The Director, Media Strategy is a “figure-it-out-er” who thrives in a dynamic environment. You will bridge the gap between media and creative, establishing strong synergy to drive measurable growth. This role requires an independent decision-maker who can pivot based on client needs while fostering team development and enhancing agency-wide media processes.

Key Responsibilities

• Omni-channel Strategy: Oversee development of performance-driven strategies, including media mix, budget allocation, audience segmentation, and measurement frameworks.

• Performance Creative Leadership: Ensure best-in-class creative strategy by partnering with internal teams to test, measure, and scale high-performing assets.

• Strategic Client Partnership: Serve as the high-level strategy lead for marketing funnels, audience insights, and ROI-driven measurement.

• Organic Growth & New Business: Identify opportunities for scope expansion on key accounts and support new business pitches and efforts.

• Operational Excellence: Proactively identify and execute process enhancements to improve workflows with clients and vendors.

• Team Development: Lead and coach junior team members, ensuring ongoing career growth through delegation and hands-on training.

Experience & Requirements

• 7–9+ Years of Media Strategy Experience: Proven track record of leading cross-channel client engagements with minimal oversight.

• Strategic Storytelling: Ability to craft cohesive strategies based on industry knowledge, audience insights, and complex client goals.

• Creative Collaboration: Experience at a creative agency (or working closely with one) to develop concepts and testing strategies.

• Funnel Mastery: Deep understanding of the full marketing funnel and the specific role each channel plays in the consumer journey.

• Self-Accountability: High level of ownership and the flexibility needed to succeed in a fast-paced, startup-style environment.

• Exceptional Communication: Strong interpersonal skills with the ability to present wins, losses, and strategies to senior stakeholders.

Compensation & Premium Benefits

We believe that high-impact work requires a supportive, high-reward environment. Modifly offers a comprehensive package designed for long-term growth and well-being:

• Competitive Salary: $120,000 – $140,000/year (commensurate with experience and location).

• True Work-Life Balance:

  • Unlimited/Flexible PTO to encourage you to do the things you love.

  • Annual Thanksgiving & Winter Break Office Closure (fully paid) to rest and recharge.

  • 17 Paid Holidays throughout the year.

• Comprehensive Health: Premium Medical, Dental, and Vision coverage.

• Financial Future: 401(k) plan with a company match.

• Growth & Learning: Access to workshops on data analysis, advanced ad platforms, and emerging digital marketing trends.

Why Join Modifly?

We are a diverse team of change agents leveraging emerging technology to unlock modern marketing solutions. At Modifly, you aren’t just a number; you are a partner in driving revenue and innovation for some of the world’s most recognizable brands.