Group Director, Integrated Media Strategy (Enterprise Accounts)

Modifly | Hybrid (Chicago or San Diego / 3 Days Onsite) | Full-Time (CST)

Modifly is a performance-driven marketing agency that partners with enterprise brands to deliver high-impact, strategic media solutions. We are looking for a Group Director of Integrated Media Strategy—a senior practitioner and visionary leader to architect cohesive media ecosystems that drive measurable business growth.

The Role at a Glance

The Group Director is a bridge between high-level boardroom strategy and tactical campaign execution. You will oversee a team of media professionals, ensuring that paid search, social, programmatic, and retail media are integrated into a singular, high-performing engine. This is a role for a storyteller who uses data to inspire client confidence and drive innovation in an AI-evolving landscape.

Key Responsibilities

• Team Leadership & Mentorship: Lead and inspire a team of Associate Directors and Managers; build a culture of accountability and high performance.

• Omni-channel Media Architecture: Design sophisticated strategies across Search, Social, Programmatic, Retail Media, Video, and Display.

• Strategic Client Partnership: Serve as the senior advisor for enterprise clients, translating complex performance data into actionable business outcomes.

• Cross-Functional Integration: Partner with Creative and Analytics teams to test and scale performance-creative that drives ROI.

• Operational Oversight: Manage resource planning, staffing, and departmental growth initiatives in collaboration with the Executive Director.

• New Business & Growth: Identify scope expansion opportunities and play a lead role in organic growth and new business pitches.

Experience & Requirements

• 12+ Years of Paid Media Experience: Proven success in leading omni-channel campaigns for enterprise-level clients.

• 5+ Years of People Management: Expertise in scaling teams and mentoring future leaders.

• Technical Mastery: Deep hands-on knowledge of major ad platforms (Google, Meta, Amazon, Programmatic DSPs).

• Executive Presence: Exceptional communication skills with the ability to simplify complex data for C-suite stakeholders.

• Strategic Acumen: Ability to manage large-scale budgets, forecast impact, and link media spend to bottom-line revenue.

• Adaptability: A forward-thinking mindset regarding privacy regulations, AI-driven media, and emerging platforms.

Compensation & Premium Benefits

We believe that high-impact work requires a supportive, high-reward environment. Modifly offers a comprehensive package designed for long-term growth and well-being:

• Competitive Salary: $150,000 – $180,000/year (commensurate with experience and location).

• True Work-Life Balance: * Unlimited/Flexible PTO to encourage you to do the things you love.

  • Annual Thanksgiving & Xmas – New Years Office Closure (fully paid) to rest and recharge with family and friends.

  • 17 Paid Holidays throughout the year.

• Comprehensive Health: Premium Medical, Dental, and Vision coverage

• Financial Future: 401(k) plan with a company match.

• Team Connection: Regular happy hours and team-building events to foster community outside the office.

Why Join Modifly?

We are a diverse team of change agents leveraging emerging technology to unlock modern marketing solutions. At Modifly, you aren’t just a number; you are a partner in driving revenue and innovation for some of the world’s most recognizable brands.