Modifly is seeking a creative and analytical full-time Paid Media Manager, Search to join our team in San Diego, CA. With a strong background and passion for performance marketing, , the Paid Media Manager will execute campaign strategies, optimize search funnels, and manage client budgets while providing in-depth account analysis and reporting. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work closely with the Modifly account team to develop strategic action plans focused on client search objectives. This role also involves collaborating with the creative team, putting your personal touches on clients ads.
The ideal candidate is creatively-minded and performance-driven, with a strong ability to collaborate, and solve problems. Applicants should have a solid understanding of paid search advertising, particularly in e-commerce/DTC/BTB marketing, along with skills in data analysis and performance trends. Experience in developing search marketing creatives and professional experience working with Google Advertising platforms and Facebook Ads Manager is required. Preferred experience includes working within Pinterest, LinkedIn, TikTok, Snapchat, Reddit, & Bing.
Responsibilities
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- Manage search campaigns A-Z, including building, optimizing, and adjusting search campaigns across platforms like Google Ads to ensure ROI meets client goals
- Analyze performance data and provide intelligent analysis and actionable insights based on search performance data to refine strategies and improve results
- Determine client benchmarking by developing and implementing optimizations to meet client KPI’s in the quickest time possible through paid search channels
- Improve and enhance existing search and social media processes, innovating new strategies and techniques for better performance
- Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook, Instagram, Pinterest, and others (e-commerce & B2C)
- Own search strategy and execution for each client, aiming to hit or surpass their goals
- Communicate effectively with your team and clients, staying accountable, highlighting wins and losses
- Oversee client budgets for search campaigns, advising on adjustments based on performance and overall return
- Craft search strategies tailored to client goals and proactively troubleshoot dips in performance
- Apply knowledge of the marketing funnel to understand where search plays a critical role
- Build, nurture and maintain strong relationships with multiple clients, ensuring their needs are met
- Identify opportunities for expanding search services and conducting strategic audits to enhance client campaign performance
- Collaborate with the creative team to brainstorm and develop search ad content that aligns with client needs
- Translate search advertising concepts and analytics into actionable, tactical, and strategic plans for campaign optimization
- Develop growth of junior team members through delegation, training, and coaching
- Develop client communication and account strategies for search campaigns, including launch plans, ongoing management, and growth/scaling strategy
- Navigate attribution within partner platforms including Triplewhale and GA-4, to assess campaign performance accurately
- Other applicable or related duties as assigned
Requirements
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- 3-5+ years of experience in media buying, with a focus on paid search
- Understanding and appreciation for an entrepreneurial environment and the resilience required to succeed
- Ability to craft search strategies based on client goals and troubleshoot performance issues effectively
- Strong communication skills with a focus on accountability and transparency
- Proven ability to build and sustain rapport with multiple clients
- High level of comfort with search advertising platforms and analytical tools
- Understanding of the basic marketing funnel and and the role of search within it
- High level of self-accountability to ensure work is done well and team goals are met
- Operate independently in Google Ads and analytics platforms to optimize search campaign performance
Additional Information:
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- Office space located at 655 W Broadway, San Diego, CA 92101
- Full-time with structured hybrid in-office/remote schedule
- Full benefits (healthcare kicks in day 1 of employment)
$75,000 – $85,000 a year – Based on experience
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Modifly, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Modifly is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
ABOUT MODIFLY
Who and Where We Are: We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.
What We Do: We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.
How Long We’ve Been Doing It: We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.
How We Do It: We start by listening, learning and collecting information. Next, we build out a customized plan with design meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.
Why We Do It: Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
