Modifly is a performance-driven marketing agency that partners with enterprise clients to deliver strategic media solutions. Our team of creatives, technologists, and strategists is dedicated to pushing the boundaries of digital marketing to achieve outstanding client results.
Modifly is seeking a full-time Senior Paid Media Manager to join our team with a passion for performance marketing and digital strategy. In this dynamic role, you will lead the development and execution of marketing strategies across paid social and programmatic channels, while collaborating with creative teams to craft compelling advertising campaigns. You’ll also manage client budgets, analyze campaign performance, and guide junior team members, contributing to the continued growth of our clients and team.
The ideal candidate is creatively minded, data-driven, and thrives in a collaborative environment. This role requires strong decision-making and problem-solving skills, the ability to pivot based on client needs, and excellent communication skills to engage both internal teams and external clients effectively.
RESPONSIBILITIES
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- Develop and implement media strategies across Paid Social and Programmatic channels, including media mix, budget allocation, audience segmentation, creative strategy, KPI development, and measurement frameworks.
- Lead client planning discussions to define KPIs, business objectives, and strategic roadmaps, offering insights for ongoing performance improvement.
- Manage paid advertising campaigns end-to-end, including campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client goals.
- Analyze performance data to provide intelligent analysis, interpretation, and actionable recommendations based on data-driven conclusions.
- Troubleshoot dips in performance and make strategic adjustments to maintain or exceed client KPIs.
- Craft and execute unique strategies such as retail media management, programmatic ad buying (e.g., CTV, OLV, DSP Audio, Native), and advanced audience targeting approaches.
- Collaborate with creative teams to brainstorm and refine content and ads tailored to client needs.
- Maintain and grow strong client relationships through effective communication, consistent updates, and strategic recommendations.
- Oversee budget management, ensuring optimal allocation within and across campaigns and channels for maximum ROI.
- Mentor and develop junior team members through delegation, training, and coaching to foster their professional growth.
- Lead account strategies, including launches, scaling, and long-term campaign management.
- Navigate attribution and analytics platforms such as Triplewhale and GA-4 to drive actionable insights.
- Contribute to business development by identifying service expansion opportunities, conducting audits, and supporting the growth of the paid advertising pipeline.
- Stay updated on industry trends and innovations to enhance paid media processes and techniques.
REQUIREMENTS
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- 4+ years of experience in media buying with expertise in platforms such as Google, Meta, and LinkedIn.
- Proven experience in launching and managing programmatic-focused campaigns (e.g., CTV, DSP Audio, Native) and retail media platforms.
- Strong understanding of the marketing funnel and the role of each channel in driving business objectives.
- Demonstrated ability to craft strategies based on client goals and troubleshoot performance issues effectively.
- Experience leading cross-channel client engagements with minimal oversight.
- Strong analytical skills and an aptitude for interpreting performance data to drive campaign success.
- High level of self-accountability and the ability to push teams to meet and exceed goals.
- Exceptional communication skills, both written and verbal, to articulate strategies and results to clients and team members.
- Ability to operate independently in business and analytics platforms while maintaining flexibility to adapt to changing priorities.
- Experience in DTC, e-commerce, and B2B marketing is highly preferred.
ADDITIONAL INFORMATION
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- Hybrid work schedule requiring 2-3 days a week onsite
- Medical, Dental, Vision (healthcare kicks in day 1 of employment)
- 401K w company match
- 17 Paid Holidays
- Flexible PTO
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$80,000 – $100,000 a year
Based on experience and geographic location
Furthermore, as a valued member of our team, this individual will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging trends in the digital marketing landscape. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles.
This role not only offers the chance to contribute to exciting projects and drive client growth but also provides a supportive environment for career advancement and skill development. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.
At Modifly, we are a diverse team of creatives, strategists, media buyers and collaborators. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning and collecting information. Next, we build out a customized strategy paired with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance. Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
