The Work

Super Coffee

The Work

Super Coffee

Services

Paid media
Creative services

COFFEE WITH A SIDE OF POSITIVITY.

Super Coffee offers enhanced coffee products featuring protein, no-calorie natural sweeteners, 200 milligrams of caffeine and MCT oil. Their goal is to mass-produce positive energy with products that “taste great and make you feel great,” including ready-to-drink beverages, creamers, espresso, cold brew, pods and grounds. With the explosive growth they have seen since launching Super Coffee partnered with Modifly to build and launch the Add Something Positive Campaign (Facebook Case Study).

THE STATS

We worked with Super Coffee to take their awareness to the next level. Our dedicated paid media team helped to increase revenue, lower CAC, and amp up brand awareness through the 2021 #AddSomethingPositive brand campaign.

11.9%

Negative in-store sales lift within locations that were not exposed to Facebook ads

85%

Youtube engagement rate with an original goal of 4-6%

11%

CTR on Facebook/Instagram awareness ads

714

Incremental online purchases