SURGE
SALES AND
BROADEN BUZZ
* FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS * FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS
Bringing Guuuud Energy.
2.6x
192%
29%
1.2x
The Challenge
GURU Energy, a leader in plant-based, organic energy drinks, set out to expand its presence across Canada. With growing competition in the energy drink market, the brand needed a strategic approach to increase awareness, drive trial offers, and convert new customers—both in-store and online.
While GURU had a strong brand identity rooted in clean ingredients and natural caffeine, breaking through the noise required a smarter, data-driven media strategy. The goal was not just visibility, but measurable impact.
How We Did it
We developed a full-funnel strategy that connected awareness and acquisition, leveraging:
- Meta, Google, and TikTok to reach and engage the right audience.
- Creative testing to identify high-performing messaging and visuals.
- Optimized KPIs focused on engagement metrics that directly influenced conversions.
- Real-time performance adjustments to maximize media efficiency and scale growth.
How We Did it
We developed a full-funnel strategy that connected awareness and acquisition, leveraging:
- Meta, Google, and TikTok to reach and engage the right audience.
- Creative testing to identify high-performing messaging and visuals.
- Optimized KPIs focused on engagement metrics that directly influenced conversions.
- Real-time performance adjustments to maximize media efficiency and scale growth.
- Meta, Google, and TikTok to reach and engage the right audience.
- Creative testing to identify high-performing messaging and visuals.
- Optimized KPIs focused on engagement metrics that directly influenced conversions.
- Real-time performance adjustments to maximize media efficiency and scale growth.
A surge in online trial pack sales, higher retail traffic, and expanded brand awareness across Canada—driven by strategic messaging and optimized ad placements using continuous insights.
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
