The Work

Original Grain

The Work

Original Grain

Services

Audience Research
Digital Strategy
Creative

LUXURY WATCHES FOR EVERYDAY PEOPLE.

Original Grain, a wooden watch company, lives through their focus “every timepiece is born with a backstory.” They make unique luxury watches for the everyday person. Their main goal with Modifly was to increase social awareness and following by implementing a new social strategy.

Original-Grain-Iphones
THE STATS

Wooden watches with a concrete strategy. Our work with Original Grain resulted in a significant increase in User Generated Content (UGC), in addition to high increases in CTR and overall consumer engagement.

57%

Higher engagement

204%

CTR increase

312%

Increase in user generated content

34%

Decrease in average CPM