LOWERING CAC AND IMPPROVING AD FUNNELS
Food & Beverage • Plant-Based Food • Paid Media • Creative Services • Meta • Google Search • Google Shopping
* FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS * FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS
One Plant-Powered
Bite at a Time.
acquisition cost by
18%
in the first quarter.
revenue by
23%
spend grew
11%
reduced by
18%
The Challenge
PlantStrong is committed to making plant-based eating simple, delicious, and accessible. To reach more consumers and transform everyday products into household staples, the brand needed a strategy to expand its audience, reduce customer acquisition costs, and scale sustainably.
In 2023, PlantStrong partnered with Modifly to improve ad funnels, optimize media spend, and identify high-performing creative, messaging, and audience segments—all while maintaining efficiency in a competitive market.
How We Did it
We implemented a full-funnel approach to maximize growth and retention, leveraging:
- Strategic media investments to drive awareness while improving cost efficiency.
- Creative testing to pinpoint top-performing messaging and visuals.
- Streamlined marketing funnels to enhance conversion rates.
- Audience segmentation to refine targeting and engagement strategies.
How We Did it
We implemented a full-funnel approach to maximize growth and retention, leveraging:
- Strategic media investments to drive awareness while improving cost efficiency.
- Creative testing to pinpoint top-performing messaging and visuals.
- Streamlined marketing funnels to enhance conversion rates.
- Audience segmentation to refine targeting and engagement strategies.
By continuously optimizing performance based on real-time insights, we helped PlantStrong strengthen its presence in the plant-based market while fueling long-term growth.
- Strategic media investments to drive awareness while improving cost efficiency.
- Creative testing to pinpoint top-performing messaging and visuals.
- Streamlined marketing funnels to enhance conversion rates.
- Audience segmentation to refine targeting and engagement strategies.
Through data-driven execution, Modifly helped PlantStrong boost efficiency, scale its impact, and bring plant-based nutrition to more consumers than ever before.
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
