DRIVE BUSINESS GROWTH & MEDIA EFFICIENCY
* FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS * FUNNEL APPROACH * BRAND AWARENESS * CREATIVE TESTING * AWARENESS CAMPAIGNS
Powering the future of predictable power
-14.5%
+39%
The Challenge
In April 2023, Sunnova, a trailblazer in clean energy, joined forces with Modifly to supercharge their paid media strategy and accelerate customer acquisition. Sunnova sought to generate high-quality leads, improve media efficiency, and increase customer engagement in the rapidly expanding solar energy market.
How We Did it
We developed a full-funnel strategy that connected awareness and acquisition, leveraging:
- Meta, Google, and TikTok to reach and engage the right audience.
- Creative testing to identify high-performing messaging and visuals.
- Optimized KPIs focused on engagement metrics that directly influenced conversions.
- Real-time performance adjustments to maximize media efficiency and scale growth.
How We Did it
Modifly implemented a comprehensive strategy to enhance Sunnova’s paid media efforts, focusing on:
- Targeting high-quality leads to drive efficient customer acquisition.
- Improving landing page performance to increase conversions and support customer engagement.
- Optimizing paid search and social campaigns to improve media efficiency and boost ROI.
By refining direct-to-consumer channels, Modifly helped Sunnova strengthen its market position while making clean, affordable energy more accessible.
- Targeting high-quality leads to drive efficient customer acquisition.
- Improving landing page performance to increase conversions and support customer engagement.
- Optimizing paid search and social campaigns to improve media efficiency and boost ROI.
By refining direct-to-consumer channels, Modifly helped Sunnova strengthen its market position while making clean, affordable energy more accessible.
The strategic approach led to significant improvements in lead generation and customer acquisition, accelerating Sunnova’s growth and enhancing their position in the solar energy market.
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
READY TO TAKE NEXT STEP?
